Diagnostic Imaging supplies outsourced radiology services to medical clinics in Israel and offers a second opinion radiology analysis service in Israel and the USA (currently New York State only). They turned to the WM Consulting Group to ask for assistance in determining their strategy and also to understand how it is possible to market two related but fundamentally different services through one web site.
We first had to develop a logo and graphic concept for the project and it was important to create a distinctive logo that would project aspects of radiology and then lend itself to other elements of the graphic design. The logo represents the 4 main types of radiology service: X-Ray, CT, MRI and Ultrasound.
We designed a multilingual web site for Diagnostic Imaging which includes all the elements required for a modern inbound marketing campaign: Clear calls to action, a large and clear layout, a blog and a flexible content management system that allows us to create landing pages for pay per click campaigns. A PPC campaign in Hebrew will send people to a page about outsourced radiology services and a PPC campaign in New York and in Israel will send people to a second opinion landing page. The website is now online in English and the online marketing campaign will be starting shortly.